“Pas på kreativiteten”
“Pas på kreativiteten“ (Protect Your Creativity) is my third-year bachelor project, developed in collaboration with my fellow student David Sønberg. The project is a problem-solving campaign based on research and insights about stress in Denmark.
The campaign aims to support designers in managing stress and encourage them to communicate openly about their challenges in the workplace. Stress levels have increased over the years, and employees in the media industry are particularly vulnerable due to the fast pace, tight deadlines, and competitive market.
Bachelor project - DMJX 2024
The campaign consists of various elements:
A campaign site where all the content is gathered and accessible
Short promotional video
Series of posters
Website badge for businesses, and examples of social media content for Instagram and LinkedIn.
Motion Graphic video
Throughout the campaign, the target audience is encouraged to remember the campaign’s initiatives and three tips for preventing stress in the media industry: "listen, reach out, and open up.
Process
Credits
Animation
David Sønberg
Frederik E. E. Jørgensen
Web design
David Sønberg
Frederik E. E. Jørgensen
Speaker
David Sønberg
Graphic design
David Sønberg
Frederik E. E. Jørgensen
Prototyping
Frederik E. E. Jørgensen